- The central image of Leonardo diCaprio in an expensive looking suit would appeal to the target audience of 65% men and 35% woman between the ages of 20-35 who aspire to be rich and probably like this popular Hollywood actor.
- The title is in black and yellow which is in synergy with the fact that this film is based in Wall Street which is in New York, an American state popular for its black and yellow cabs.This would definitely appeal to the target audience who want to see stylish men in New York partying as part of a comedy film all about money and lavish lifestyles.
- The secondary image is of an office full of semi-naked women and money seemingly falling from the ceiling in a film based around the concept of a man getting rich in Wolf Street. This would be pleasing for the target audience who want to see partying, hot woman, money and criminals as this is a comedy, action movie involving lots of money and costly lifestyles.
- Leonardo diCaprio is smiling whilst directly looking at the camera and almost smirking at us and challenging the person looking at the film poster, this is linked with the character he plays in the film which is a defiant, risk-taking man who makes a lot of money from a life of crime in the film. This would appeal the target audience because he directly addresses the reader which makes it seem as if they have a personal relationship with Leonardo diCaprio and is in his character of a rich criminal.
- The name of the popular director, Martin Scorsese and famous actor Leonardo diCaprio are central in this film poster and are used to advertise the film because it features two admired people in the cinema world. This appeals to the target audience because they obviously know who these two people are as 'movie-watchers' and this would attract them to buy a ticket to watch this film.
Key Conventions of this Film Trailer
- The institutional details of the film are shown around the middle of the trailer in which Leonardo diCaprio and Jonah Hill are all mentioned with 'Academy Award Nominee' above their name instantly telling the audience that a lot of money was spent on this film. This would appeal to the target audience because both these actors specialise in action, comedy films such as 21 Jump Street and Inception.
- Many jumpcuts are used throughout the trailer to show the key and the best moments within the film such as scenes of Leonardo diCaprio on a lavish boat, having a party in his office and in what looks to be a meeting.This is effective because it shows a couple of sides to this film, making money at Wall Street and then spending the millions he makes on hot women, Italian sport cars and many many parties. This would appeal to the male side of the target audience because in an action, comedy film they want to see fast cars, hot women and famous actors making money illegally which is all shown within the trailer, this tells the audience that the film contains the classic action, comedy content that they are interested in.
- There are many fast shots shown in this film trailer showing fast cars and hot women, this could suggest to the audience that the film is fast-paced and full of tension and excitement which is the exact message that this specific genre of films would want to send in its trailers.
- The title and release date are shown at the end of the film trailer, this is good because it should be the last thing the audience sees so it stick in their mind which is crucial to ALL films as they must be an amazing hit in the opening weekend otherwise not enough profit will be made.
- The non-diegetic music used in this film trailer is extremely fast and is like a classic hip-hop song (which are usually linked to crime, similarly to this film). The music could say something about the film to the audience, maybe suggesting how fast-paced and full of excitement the movie is.
- Many non-diegetic sounds are used in this trailer, one of which is the author of the book version of this film (Jordan Belfort) talking about how much money he made in the previous year (49 million) and he cockily expresses his anger that he did not make 52 million to make it 1 million per week. This seems extremely arrogant and humorous to the audience which would also attract them to watch this film. A short part of the trailer is of Leonardo diCaprio directly speaking to the audience about making money which also shows how significant money is in this film, which would appeal to the target audience who like to see unethically made money in an action, comedy film.
- The diegetic sound used in this trailer are mainly the sound of characters making arrogant remarks and of people partying and unnecessarily making loud noises, this also portrays a successful image to the audience about the film which shows the film is all about money, crime, hot women and fast cars which is exactly what the target audience want to see.
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