Learner Response for Summer Research Project

WWW; you have at least attempted to rectify your MOTD disaster by watching the news and commenting on some of the stories.

EBI: You read the clear instructions on the blog - you had to go into far more detail about the broadcaster and their potential motivations for putting things in that order. 

LR: Watch at least 20 minutes of a news programme on THREE separate days and write down the following:

• The news stories that appeared
• The order in which the stories were broadcast
• Why you think the editors of the news programme chose those stories and put them in that order.

My Learner Response:

18^th September: News at 6pm

-Scottish Referendum: Poll has opened and closes at 10pm

- Why an English man was motivated to fight in Syria

- Manchester City lose 1-0 to Bayern Munich after a last minute volley by Jerome Boateng

- Unemployment figures is a reason to vote NO

19th September: News at 6pm

- Scotland vote NO to being Independent

19th September; News at 10pm

- Scotland reject Independence
- French fighter jet planes attack ISIS
- GlaxoSmithKline fined £297 million for bribing doctors to win contracts
- Everton win 4-1 in Europa League

From the running order of BBC News at 6pm and 10pm, I have noticed that political issues are usually talked about for a large amount of time in the beginning of the show then less serious news it presented at the end like sports new and business news. This tell me that the quite boring, more serious news is presented at the beginning whereas the end of the show is more interesting. 

Minority Report: Shot by Shot Analysis

Shot 1:Medium close up (MCU)

This medium close up shot is of the flying cops, this shot emphasises how many cops there are going after Tom Cruise. Not much of the background is shown, however it seems to be a train station, because there is an escalator in the back and that is where Tom Cruise gets off his train and spots the flying cops. The medium shot allows enough background to show the large number of cops. All the cops are looking at the same thing, suggesting something suprising or significant is happening.

Shot 2: Wide shot / establishing shot (WS/ES)

This is an establishing shot because it is setting the scene, which is a classic fight venue in Hollywood. It is a dark alley, with a rusty car parked carelessly to show someone's hurry to get away. Therefore it is easy for the audience to interpret that a fight or a confrontation is about to occur. The shot also allows an appropriate amount of background to show the flying cops running into the alleyway and possibly confronting Tom Cruise.

Shot 3: Over-the-shoulder shot (OTS)

This is an over the shoulder shot however it can also be interpreted as a close up shot as not much of the flying cops shoulder is shown. Not much of the background is shown, but we have already established this scene is set in a dark alleyway. We can tell from Tom Cruise's facial expression that he has been caught and is hopeless.

Advert Analysis

Language:

The first key convention that tell people this is an advert are the 3 Lynx products in the middle of the ad. A seductive, woman has been used in this advert, which brings attention to the advert. A funny sexual remark has been used which says “Clean your balls, because no-one likes dirty balls”-this is in context with the advert because shampoo is being advertised. Two sport balls are in the background, which is supposed to be a synergy of the funny remark. Men wanting to attract woman like the one used in the advert, having blonde hair, blue eyes and is white can be a stereotype of the typical attractive woman.

Institution

The institution behind Lynx is Unilever. Unilever is a Dutch multinational consumer good company. The company does not have many different rival companies because they own all other businesses that could potentially be their rivals.

Audience:

I think the target audience for this product are teenagers and young adults between the age of 15-25, because older men would not find this very funny. Teenagers and young adults would like this because of the attractive woman used in the advert and also because of the funny sexual remark. I think the ratio of men to women would be 100% men, because it is a men's deodorant.

Representation:

The representation in this advert is clearly for male's because of the seductive woman used in the advert and because the products is aimed at men which makes it very obvious who the product is aimed at. This woman is made to look very seductive, and would therefore give their audience the idea that if you use this product you will attract women like this. 

BBC News Research Project

TV News research

News Channel: BBC News 

1) The key information about the programme: 

BBC News is broadcasted everyday at 6am,1pm,6pm and 10pm. Each broadcast lasts for 30 minutes except for the show at 6am which last for 3 hours and 15 minutes and is called BBC Breakfast. Sophie Raworth present BBC News at One and at Six for Monday to Thursday. Huw Edward presents BBC News at Ten from Monday to Thursday every week. Fiona Bruce presents BBC News at Six and at Ten on Fridays. BBC News won the International Emmy for News in 2002 and 2007. BBC News at One averages around 4.6m viewers, whereas BBC News at Six has around 4m viewers per show. BBC News at Ten is the most viewed News show in the UK with an average of 4.9m views every show. The video clip below shows the breaking news of Lady Diana's car crash in 1997 on BBC News.

2) The institution behind the programme:

The BBC (British Broadcasting Corporation) is an international public service broadcaster based in the United Kingdom. The BBC is owned and paid for by the public through taxes. The BBC is the world's oldest national broadcasting organisation. It also has 23,000 employees, making it the largest broadcaster by number of employees. Below is an advertisement of the TV show: Eastenders

3) The target audience:

I think the target audience for this News channel are people between the ages of 15-45. I think middle class people would watch this and the ratio between men and woman would be 60% men and 40% woman.

4) The running order for three separate editions of the programme:

BBC News at Ten:

1.Scottish Conservatives and Lib Democrats insist a No Vote will still make a change.

2. Former Chief Constable of Yorkshire Police tells MPs he had no idea of the scale and scope of child abuse in Rotherham.

3. Michael Schumacher leaves hospital after nearly 10 months of his skiing accident.  

BBC News at Six:

1.Cameron, Clegg and Miliband put everything on hold to try and keep Scotland in the Union

2. Malaysia Airlines strongly suggest that a missile attack was the cause of their plane crash landing. 

3. The vicar accused of carrying out nearly 500 sham marriages.

BBC News at One:

1. American Secretary of State is in Iraq to introduce a military campaign. 

2. Dementia patient in the UK are being forced to pay a care tax. 

3. Prince Harry launches his Invictus games for injured servicemen and woman around the world.

Match of The Day Research Project

Programme: BBC Match of the Day

 1) The key information about the       programme: 

BBC  Match  of  the Day is broadcasted every  Saturday at 10:30pm. The main presenter is Gary Lineker, and the co-presenter is Alan Hansen. Lineker is usually joined by two   pundits that analyse the Premier League football matches throughout the week. The pundits include Robbie Savage, Mark Lawrenson and Danny Murphy. All pundits are retired footballers. The average viewing figures are between 3.3m and 3.7m every show. BBC Match of the Day won the British Academy Television Craft Award in 2007.  The video clip below  shows the analysis of the Spain versus Holland match during the 2014 World Cup in Brazil. 

2) The institution behind the programme:

 BBC Match of the Day is broadcasted on BBC 1. The BBC (British Broadcasting Corporation) is a international public service broadcaster based in the United Kingdom. The BBC is owned and paid for by the public through taxes. The BBC is the world's oldest national broadcasting organisation. It also has 23,000 employees, making it the largest broadcaster by number of employees. Below is an advertisement of the TV show: EastEnders on BBC. 

                                                                                    
3) The target audience:

 I think the target the target  audience for this TV programme are football fans between the age of 10-30, I think the ratio between men and  women would  be 80% men and 20% women. I  think middle class people would watch this show and people with  quite a basic salary.

4) The running order for three separate editions of the programme:

The underlined team are the top Premier League teams, and this has helped me identify the fact that Match of the Day presents the best matches earlier on the the show, and leaves the less interesting matches.However  Manchester United are left until the 6th match, this could have been because the match was quite dull and ended 0-0 or because they should not even be considered a good Premier League club anymore.

1. Manchester United v Swansea City

 2. Arsenal v Crystal Palace

 3. Leicester City v Everton

 4. West Bromwich Albion v Sunderland.

5. West Ham United v Tottenham Hotspur

 6. Queens Park Rangers v Hull City

 7. Stoke City v Aston Villa.

1. Everton v Chelsea;

2. Stoke City v Manchester City. 

3. Newcastle v Crystal Palace; 

4. Swansea City v West Bromwich Albion

5. West Ham United v Southampton

 6. Burnley v Manchester United

 7. Queens Park Rangers v Sunderland

1. Everton v Arsenal; 

2. Crystal Palace v West Ham United

3. Chelsea v Leicester City

4. Swansea City v Burnley

5. Southampton v West Bromwich Albion

6. Aston Villa v Newcastle United