Advert Analysis

Language:

The first key convention that tell people this is an advert are the 3 Lynx products in the middle of the ad. A seductive, woman has been used in this advert, which brings attention to the advert. A funny sexual remark has been used which says “Clean your balls, because no-one likes dirty balls”-this is in context with the advert because shampoo is being advertised. Two sport balls are in the background, which is supposed to be a synergy of the funny remark. Men wanting to attract woman like the one used in the advert, having blonde hair, blue eyes and is white can be a stereotype of the typical attractive woman.

Institution

The institution behind Lynx is Unilever. Unilever is a Dutch multinational consumer good company. The company does not have many different rival companies because they own all other businesses that could potentially be their rivals.

Audience:

I think the target audience for this product are teenagers and young adults between the age of 15-25, because older men would not find this very funny. Teenagers and young adults would like this because of the attractive woman used in the advert and also because of the funny sexual remark. I think the ratio of men to women would be 100% men, because it is a men's deodorant.

Representation:

The representation in this advert is clearly for male's because of the seductive woman used in the advert and because the products is aimed at men which makes it very obvious who the product is aimed at. This woman is made to look very seductive, and would therefore give their audience the idea that if you use this product you will attract women like this.