Time Magazine Analysis

-Steve Jobs is staring directly at the reader, confronting the reader and smiling tempting the reader to purchase the magazine. Jobs looking and smiling at the reader makes it seem the reader knows him which is good because he is a successful and famous person.  Therefore, this makes the reader feel elegant because it seems as he knows Steve Jobs, where in reality he doesn't but still makes the reader feel privileged as they know someone popular and revolutionary. 

-The colour scheme used on this magazine front cover is red, white and black, which are usually considered quite sophisticated colours which the target readers would like. I think the target readers are between the ages 30-50 and would be 60% men and 40% women. They would be A and B class. I think they would most likely have a degree in University in Law, Medicine or Engineering as these are the higher class jobs, that would mean the reader has enough income to spend on this magazine. I think mostly white people would read this magazine however many black people would also read this with the ratio being 55% white and 45% black. They would also live in the city because that is where they would have heard about Steve Jobs and his Apple products. 

-Using Steve Jobs at the front cover of the magazine makes the reader feel knowledgeable and higher class by reading this magazine. He is a successful and important figure which would also make this magazine stand out on a shelf. This is because he is staring directly at the reader and it seems he is addressing you specifically, also making you want to buy the magazine. 

-The sell line ‘Inside Steve’s Pad’ is very informal and makes it seem that the reader knows Steve Jobs. This makes the reader feel sophisticated and therefore want to purchase the magazine. This cover line also makes the reader want to buy the magazine because it seems like private information that only the reader will know about. This also makes the reader feel   and gives the impression that they have a personal friendship with him.  The font used is also San Serif which also makes it seem informal. This makes the reader feel privileged and in an advantage to everyone else because they know personal information about 'Steve'. 

- The Time magazine logo is written in a Serif font, this also makes the magazine seem classy and therefore makes the reader feel classy. This is because Serif font is quite a stylish font that makes the reader feel presidential as by the time he has read this magazine, he would have had a personal friendship with Steve Jobs.